Search Engine Optimization (SEO) is the art and science of driving targeted website traffic to your website from search engines.
Why is it important? In short, search is a BIG source of traffic. nearly 60% of all traffic on the web starts with a Google search. And if you add together traffic from other popular search engines (like Bing, Yahoo, and YouTube), 70.6% of all traffic originates from a search engine.
Let’s say that you run a party supply company. According to Google, 110,000 people search for "party supplies" every single month. Considering that first result in Google gets around 20% of all clicks, that’s 22,000 visitors to your website each month if you show up at the top.
In other industries, like real estate or insurance, the value of search engine traffic is significantly higher. For example, advertisers are paying over $45 per click on the search phrase "auto insurance price quotes."
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