What is a Responsive Web Design?

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The ever growing mobiles and tablets market has made it essential for every business trying to have proper exposure online, to have no way around but to adjust its very website with all devices out there.
Imagine you could successfully land a visitor to your supposedly nice looking non-responsive website.
As soon as he encounters with tiny, hard to see/read elements in your website, he would most likely exit within few seconds.
This is not what you are looking for. Here we are to take away all your hassles and let you enjoy your fully responsive website.
A more technical definition of a responsive web design according to wikipedia:
"Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience, easy reading and navigation with a minimum of resizing, panning, and scrolling across a wide range of devices (from desktop computer monitors to mobile phones)."

Why Responsive Web Design Matters

Responsive web design is not just a buzzword; it's a crucial element for the success of any online presence in today's digital landscape. As the usage of mobile devices continues to skyrocket, having a responsive website is no longer optional but rather a necessity. Let's delve deeper into why responsive web design matters.

1. User Experience Across Devices

One of the primary reasons for implementing responsive web design is to ensure a consistent and positive user experience across a diverse range of devices. Whether your audience is accessing your website from a desktop computer, laptop, tablet, or smartphone, a responsive design ensures that your site adapts seamlessly to different screen sizes and resolutions.

Imagine a potential customer visiting your site on a smartphone. Without responsive design, they might struggle with zooming in and out to read content, navigating through tiny buttons, and dealing with a generally frustrating experience. Responsive design eliminates these issues, providing a smooth and enjoyable user journey regardless of the device being used.

2. Improved SEO Performance

Search engines, especially Google, prioritize websites with responsive designs in their search rankings. Google's algorithms consider mobile-friendliness as a key factor when determining the ranking of a website. A responsive design ensures that your site is easily accessible and usable on mobile devices, positively influencing your search engine optimization (SEO) efforts.

By adhering to responsive design principles, you not only enhance your website's visibility but also contribute to a better overall online presence, making it easier for potential customers to find your site through search engines.

3. Cost-Effective and Efficient Maintenance

Maintaining multiple versions of a website for different devices can be time-consuming and costly. Responsive web design streamlines this process by creating a single, adaptable website that caters to all devices. This not only saves development and maintenance costs but also ensures that updates and changes can be implemented more efficiently across all platforms.

As technology evolves and new devices with varying screen sizes emerge, a responsive design allows your website to remain adaptable without the need for a complete overhaul. This adaptability is crucial in the fast-paced world of web development.


In conclusion, responsive web design is not merely a design trend but a strategic necessity for any business or individual looking to establish a strong online presence. It goes beyond aesthetics, influencing user experience, search engine rankings, and overall operational efficiency. Embracing responsive design principles is an investment in the long-term success of your website, ensuring that it remains accessible, user-friendly, and competitive in the dynamic digital landscape.

Stay tuned for our upcoming posts, where we'll explore practical tips for implementing responsive design and showcase inspiring examples of websites that have mastered the art of adaptability.

By: SurpassAdmin
Posted on October 12, 2015